When traditional ads and agencies failed to move the needle for TeachTap, DeepRails tried something audacious: instead of hiring influencers, we built them. A roster of AI-powered historical figures (Genghis Khan, Napoleon, George Washington, and Amelia Earhart) became the faces of the brand, racked up millions of views, and quadrupled revenue.
The Client
Trilogy is a large software conglomerate with an in-house EdTech startup, LearnWithAI. The company leverages AI to create innovative and adaptive educational content for children in grades K–12.
The Challenge
TeachTap, LearnWithAI's new app, wasn't gaining traction. Traditional agencies and paid ads weren't delivering installs or driving user revenue.
The Approach
The DeepRails team proposed an AI-first marketing strategy built around AI influencers. Instead of hiring creators, the team would create them! The idea was to bring to life AI personas inspired by famous historical figures, and then let them do what great influencers do: entertain, educate, and build a following.
How We Built It:
- AI Persona Development: The team created distinct personalities for four historical figures (Genghis Khan, Napoleon Bonaparte, George Washington, and Amelia Earhart), each with their own voice, style, and content niche.
- Content Generation Pipeline: Using advanced AI tools, the team built a scalable system for generating authentic, engaging short-form video content tailored to each platform's algorithm.
- Platform Strategy: Each AI influencer was deployed on TikTok with a distinct content strategy designed to maximize virality and engagement.
- Integrated Marketing: The AI influencers promoted TeachTap organically, weaving product mentions into entertaining educational content.
The Results
- 4x Revenue Growth: TeachTap's revenue quadrupled as AI influencer content drove downloads and engagement.
- Millions of Views: The AI influencer accounts collectively generated millions of views across platforms.
- Cost-Effective Scale: Unlike traditional influencer marketing, AI personas could produce unlimited content without ongoing fees or scheduling conflicts.
- Brand Differentiation: The unique approach positioned LearnWithAI as an innovator in the EdTech space.
Why It Worked
- Novelty Factor: AI influencers were a fresh concept that captured audience attention and drove organic sharing.
- Educational Entertainment: Historical figures teaching modern concepts created a unique value proposition that resonated with both kids and parents.
- Scalable Content: The AI-powered pipeline allowed rapid iteration and experimentation with content formats.
- Authentic Engagement: Despite being AI-generated, the personas built genuine connections with their audiences through consistent, quality content.